Chinese actress Zhao Lusi will host a farmer-support livestream on Jan 28 at 3:00 PM, featuring agricultural products from Sichuan, China.

The livestream follows a zero-commission model:

• Hosts and livestream sellers do not charge merchants any commission or promotional fees

• The platform waives service fees

• Merchants face zero platform cuts

Similar efforts in recent years have drawn attention to agricultural products — sometimes beyond the livestream itself.